Emerging technologies are often built before their story exists, which makes them powerful but difficult to sell. A clear story helps people see what the product does and why it matters. Some founders begin with the story, others with the product, but the most successful learn how to turn one into the other. This post explores how story and product shape each other and how that connection helps you sell emerging technologies.

Every company gathers feedback, data, and ideas, but few know how to connect them into clear direction. This post explores why so many teams struggle to make sense of their customer and market insights, and how new ways of working — and smarter tools — can help.

Learn how to make product prioritization fair, fast, and focused. The Stakeholder Marketplace is a simple framework that helps teams align, make inclusive decisions, and build trust by turning prioritization into a transparent, collaborative process.

Learn a a simple, one-hour workshop method framework for startup leadership decisions. The Decision Scorecard helps teams align quickly, make fair calls, and stay transparent.

How founders turn scattered data into clarity, confidence, and scalable growth In today’s software world, the biggest challenge is not building new features, it is making sense of what customers and the market truly want. For many teams, information is scattered across dashboards, interviews, and spreadsheets. The signals are there, but they are buried. I’ve written before about why innovation stalls even in agile teams — and how that fog of information often hides the real

Deep tech startups face a unique challenge. Their technology often works long before the market is ready for it. This case study explores how one company navigated that gap between invention and adoption, revealing five lessons on how to turn deep tech innovation into product-market fit. From focus and market relevance to data and timing, it offers practical insights for founders bringing science-based innovation to market.

A plaster or bandaid fixes a problem i.e., a cure. Smartglasses are not a necessity, they simply enhance your life i.e., a vitamin.

Innovation for startups often begins with excitement and ambition, but it can quickly drift when curiosity overtakes focus. In this article, Chris Burgess shares how a real-world product story from HP revealed the cost of chasing shiny features, and what founders can do to keep experiments grounded in user value. Learn how to build what matters by turning good ideas into products people genuinely need.

Discover how the innovation paradox impacts businesses and learn strategies to overcome it.

In this post I outline practical techniques for not only capturing but nurturing the early majority on the tech adoption curve.

HP wanted to establish a software licensing model. This post outlines how we transformed our internal tools into a scalable product.

In this post, I’ll show you how a product mindset unlocks sustainable growth for your business, helping you transition from one-off projects

XR has huge potential, but many teams still lead with technology instead of user value. Chris Burgess shares how XR companies can build stronger products by focusing on the people who matter most, creating a product strategy that connects users, developers, and buyers for sustainable growth.

Many startups lose focus chasing too many products before finding product-market fit. This post explores why that happens, how “company-market fit” traps teams, and what founders can do to help product managers focus, build around the customer, and achieve sustainable product-market fit for startups.

Building products that ship is hard, but building ones that deliver real value is harder. This practical guide to product development for startups shows how to move faster, stay focused, and keep teams aligned. Learn how to define your purpose, build self-sufficient teams, and deliver value that lasts beyond launch.

I thought it would be interesting to explore how five particular proverbs resonate with me when it comes to product development.

A practical guide for founders, startup teams, and product leaders who want to build the right thing and get it into users’ hands faster.