Finding customers

Lead finder

Find companies in the news that fit what you offer, and who to contact at each.

What the Lead finder does

Finds companies in the news that fit what you offer, works out who to contact, and saves each one with the reason the timing suits them.

  1. Connects to The web and recent news
  2. The task Finds companies and who to contact
  3. Output A tracker of checked leads

Who it's for

Consultants, freelancers and small firms who sell to other businesses and want a steady list of people worth contacting, without paying for a lead database or sending generic pitches.

Why I built it

I first built this as an agent for my own business, because finding the right people to talk to was taking time I'd rather spend on client work. It starts from recent news, so every lead comes with a reason to get in touch now.

What you'll need

An assistant with web search turned on, and Google Sheets connected for the tracker. An email finder such as Hunter or Apollo helps, but is optional.

Prompt About 1,200 words
Download .txt

It never contacts anyone. It finds and checks leads, then saves them. Nothing is written or sent until you run the Outreach writer.

Pairs with the Outreach writer, which drafts the messages from the same tracker.

See the Outreach writer

Want this as a free Claude skill you can install, or built around your business? Let's talk

How to use the Lead finder

  1. Copy the prompt.

  2. Open Claude or another assistant with web search turned on. Connect Google Sheets, and an email finder if you have one.

  3. Paste the prompt. On your first run it reads your website and asks a few quick questions about who you want to reach.

  4. It finds companies in the news, checks who to contact and saves each lead to your tracker, ready for the Outreach writer.

More from my toolbelt

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    Check whether the scoring you use to rank work actually does what you think it does.

  • Getting your story right

    Human editor

    Take out the habits that make writing sound like an assistant wrote it, and keep your own words.

See all the tools in my toolbelt

Tried it?

I'd like to hear what it found, or what you changed to make it fit your work.