Where Emerging Technology
Meets the Market

About Me

Hi, I’m Chris Burgess. I’ve spent my career working with impressive technology, including spatial computing, human-computer interaction and IoT.

But what I’m passionate about is taking emerging technology to market, helping people outside the building understand why it matters.

I enjoy working with technical teams to explore that gap: understanding the decisions behind what’s been built, and figuring out where it fits in the real world.

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What I Do

A pattern I’ve often seen is that the story and the product evolve separately.

Teams build something powerful, but the tech develops without the story.

I come in to help startups shape the narrative around what they’ve built and see how it lands with the market.

Instead of guessing what customers value, we test the story, gather feedback, and use those signals to refine both the product and the value proposition.

Survey

Services

Featured by Donegal.ie for leading UX-driven product innovation.

Read the full article →

What have I achieved?

15+

Built out over 15 products, with 2 products from 0-1

$250k

Closed $250k+ worth of services deals

25k

Acquired 25k new users in 30 days from product launch

81%

81% reduction in time taken to build interactive content

21%

21% increase in online sales via third party distributors

25%

25% increase in daily active users (DAUs) within 6 months

What I enjoy

I enjoy getting involved with products at any stage, but especially early on when something powerful exists and the outside world is still figuring out what it means.

What interests me most is changing how people respond to new technology, converting them from

"wow this is cool" to "I really can see myself using this".

Understanding what people actually need

I enjoy uncovering audiences and understanding how people outside the building think about a problem.

Figuring out if and where something fits

I enjoy exploring where a product fits in the real world: who it matters to, why it matters, and what makes it worth adopting.

Making complex technology understandable

I enjoy filtering through technical detail and turning it into something people can quickly grasp.

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What emerging technologies have I worked with?

Augmented Reality on Mobile (AR)

Human-machine interfaces (HMI) for Spatial Computing

Thermal & 3D Printing

Cloud & Internet of Things (IoT)

Computer Vision &

Machine Learning

Virtual & Mixed Reality

Software & Applications

Examples

Aurasma Studio

A cloud based CMS that enabled businesses to manage content and users, and build new interactive AR experiences that could be published to mobile apps without the need for coding

200k+ unique monthly users

I spoke about augmented reality on behalf of HP at an event called The Technology Expo in London in 2015

Speaking Engagements

2025

Stop Building XR Projects, Start Building XR Products, LinkedIn Live
Revolutionising Business: The Power of AI and XR, Donegal, Ireland

2024

Lecture titled: 'The Future of HCI for Spatial Computing': Technological University, Dublin

2023

Grow London Global: Creative Tech Trade Mission, Los Angeles, CA

2022

I/ITSEC, Orlando, FL
GDC (Game Developers Conference), San Francisco, CA

2021

Unity Industrial Digital Developer Day, Online

2016

Mobile Marketing: Brand Summit, London
AR & VR Apps in Retail, London
Mobile Marketing: Retail Summit, London

2015

The Technology Expo, London

After a short discovery call, Chris quickly understood our business and delivered a clear, actionable report. His process helped us sharpen our positioning, focus on what really matters, and see the connection between product and marketing from a fresh perspective. Working with Chris was genuinely insightful, and I look forward to continuing the collaboration.

Berke deBensason, Founder, Teledomica

Where Emerging Technology Meets the Market