I'm fascinated by novel technology and obsessive about making it not only click for someone, but intuitive to use.
About Me
Before going fractional, I spent 15 years inside technically-led teams, building the product layer around spatial computing, AI, and novel hardware.
I know what it looks like when the technology is right but the commercial story isn't.
What I Do
Technically strong teams often build impressive products but lose the thread between what they're building and what the market needs.
I help reconnect those two things, bringing commercial clarity and customer understanding back into product decisions.
Featured by Donegal.ie for leading UX-driven product innovation. Read the full article →
What I enjoy
Understanding what people actually need
I enjoy uncovering customers and understanding how people outside the building think about a problem.
Figuring out if and where something fits
I enjoy exploring where a product fits in the real world: who it matters to, why it matters, and what makes it worth adopting.
Making complex technology understandable
I enjoy filtering through technical detail and turning it into something people can quickly grasp.
Selected Outcomes
- 25k users acquired in 30 days from launch
- 81% reduction in content build time
- 15+ products shipped, 2 built from 0–1
- 21% increase in active users
- $250k+ in services deals closed
- 25% DAU uplift within 6 months
Technologies & Domains
- Robotics & Autonomous Systems
- XR & Spatial Computing
- Computer Vision & Machine Learning
- Cloud & Internet of Things (IoT)
- Human-Machine Interfaces (HMI)
- Thermal & 3D Printing
Examples
Aurasma Studio
The web-based creation platform for Aurasma, used by 60,000+ creators to design and publish AR experiences at scale. Served as the central tool for content production on the platform.
Aurasma App
The consumer-facing AR app delivering Aurasma experiences to end users worldwide. Reached 60M+ installs and became one of the largest augmented reality platforms of its era.
TouchFree
The first commercially available touchless interface system for public displays. Enabled gesture-based interaction without physical contact, deployed across businesses globally.
Ultraleap Unity Plugin
An integration allowing developers to embed Ultraleap's hand-tracking SDK into Unity projects. Used by 20,000+ developers to build natural hand interaction for VR and games.
Ultraleap Hyperion
Next-generation hand tracking software delivering high-accuracy, low-latency spatial interaction for XR and spatial computing environments.
HP Sprocket
HP's pocket-sized Bluetooth photo printer designed for millennials to instantly print photos from their smartphones. Reached 1M+ units sold worldwide.